Statistical Analysis of Spending on Food Delivery Apps

ABSTRACT:The high growth rate of food delivery apps related to smartphone usage has created a significant impact in terms of the level at which expenditure takes place related to food expenditure in urban areas. The current study will be focused primarily on the analysis in terms of importance, related to usage, based on the information derived, with respect to the essential elements which define the level of expenditure based on the usage of food delivery apps related to certain specified factors. Primarily, the information has been derived based on a sample of 101, taken in accordance with a survey conducted online. The bivariate model has been derived based primarily on descriptive statistics, in accordance with information derived from the analysis, in order to assess the level at which food expenditure takes place in accordance with a specified frequency related to usage levels of a specified implicational platform. Further, a Chi-square test has been conducted in order to assess the relationship related to expenditure levels, incorporating different factors such as frequency, expenditure, etc.

These results show that the behavioural intensity variables, namely frequency of use of the app and spending per order, are highly significantly and positively related to average monthly spending, with p < 0.001. This gives an indication that repeated usage and increased order- level spending have strong impacts on higher cumulative monthly spending. However, delivery fee range and perceived influencing factors were not significantly related to monthly spending. In addition, the demographic variables had a limited effect on expenditure behaviour. The findings indicate that the factors pertaining to behavioural engagement result in more decisive judgements with regard to spending patterns compared to cost-related or demographic characteristics. The research offers empirical perceptions into spending behaviour of consumers within digital food-delivery ecosystems and develops an understanding of expenditure dynamics in app-based consumption environments

Keywords: Food Delivery Apps, Spending Behaviour, Monthly Expenditure, Usage Patterns, Chi- square Analysis